# About Cube Systems

> CubeMSP is built by Cube Systems Limited, part of Crushed Ice Group.

**URL:** https://cubemsp.co.uk/about

Crushed Ice has been running a managed service provider since 2003. Every problem CubeMSP solves is one we had first: renewals tracked in a workbook nobody owned, a shared mailbox that could not tell us how we had performed, knowledge that left with the people who held it, and quarterly reviews rebuilt by hand the week before the meeting. CubeMSP is that experience turned into a product rather than another set of spreadsheets.

## Company details

CubeMSP is a trading name of Cube Systems Limited, part of Crushed Ice Group. Registered in England and Wales, company number 17220899. ICO registration number ZC216972.

- **Legal name:** Cube Systems Limited (https://cubesystems.co.uk)
- **Company number:** 17220899
- **ICO registration number:** ZC216972 (https://ico.org.uk/ESDWebPages/Entry/ZC216972)
- **Incorporated:** 14 May 2026
- **Registered office:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Country:** United Kingdom
- **Parent company:** Crushed Ice Group (https://crushedicegroup.co.uk)
- **Operated by:** Crushed Ice (https://crushedice.uk)
- **Companies House:** https://find-and-update.company-information.service.gov.uk/company/17220899

## Related

Also from Cube Systems:

- [CubeERP](https://cubeerp.co.uk): ERP for manufacturers and distributors (Early access)
- [CubeCRM](https://cubecrm.co.uk): CRM for sales and service teams (Early access)
- [CubeHR](https://cube-hr.co.uk): HR, absence and rotas (Coming soon)
- [Apps by Cube Systems](https://cubesystems.co.uk/apps): smaller products with one job each

Crushed Ice Group:

- [Crushed Ice Group](https://crushedicegroup.co.uk): the group Cube Systems belongs to
- [Crushed Ice](https://crushedice.uk): Bespoke software, IT support and communications since 2003
- [Cube Systems](https://cubesystems.co.uk): British business software

## Figures

- **20+** Years running an MSP - Crushed Ice has supported UK businesses since 2003
- **1** System, not five - CRM, services, projects, tickets and reviews on one model
- **100%** UK hosted - Data, backups and support all in Britain
- **0** Per-seat portal charges - Invite as many client users to a board as you like

## What we believe

- **Built by people who run an MSP:** Crushed Ice has been supporting UK businesses since 2003 and is the first tenant on CubeMSP. Every screen has been argued about by someone who will have to use it during an outage, which is a different standard from a product demo.
- **One record, end to end:** A prospect becomes a client, a client gets services, services generate renewals, incidents get logged against them, and the review at the end of the period is assembled from what actually happened. Nothing is re-keyed between those steps because there are no seams between them.
- **The client sees a system, not an inbox:** Shared project boards give clients a real view of the work in flight, with internal-only tasks and comments filtered on the server. They get transparency; you keep the conversation you need to have with your own team.
- **AI that drafts, never decides:** Similar-incident retrieval, knowledgebase drafting and review narratives are all generated as drafts for a human to approve. The AI never invents a number - every figure in a review is computed from your data and handed to the model, not asked of it.
- **Tenant isolation is the architecture:** Every client of every MSP is scoped at the schema, the application and the test suite. Cross-tenant access returns a 404, and no route ships without an automated test proving it. Your client book is the most sensitive thing you own.
- **We tell you if we are not a fit:** If CubeMSP is not the right fit we will tell you during the demonstration rather than six weeks into a migration. It costs us the sale and saves you the write-off, and in a market this small the reputation is worth more than the licence.

## How an implementation runs

1. **Discovery:** A structured session mapping how you run now - the PSA you have outgrown, the spreadsheet of renewals, the shared mailbox that is really your ticket queue, and the review deck somebody rebuilds by hand every six months. We come back with what the platform covers as standard and what needs building.
2. **Configuration:** Your service catalogue, ticket taxonomy, boards, roles, approval limits and review templates set up to match how you actually work - not a demo tenant with your logo dropped on it. Your categories, not ours.
3. **Data migration:** Clients, contacts, sites, services, renewal dates and enough ticket history to make the knowledgebase and similar-incident retrieval useful on day one. An empty AI is a useless AI, so the history matters more here than in most migrations.
4. **Training & rollout:** Role-based training - the service desk learns logging and resolution, account managers learn reviews and renewals, directors learn the reporting. We usually pilot with one technician and one client before opening it up.
5. **Ongoing support:** UK support from the people who built the platform and use it themselves, with a named contact, agreed response times, and a roadmap you can influence. Being a small vendor is an advantage here and we intend to keep it.

## Contact

- **Product:** CubeMSP
- **Trading name of:** Cube Systems Limited (company number 17220899, ICO registration number ZC216972)
- **Email:** hello@cubemsp.co.uk
- **Sales:** sales@cubemsp.co.uk
- **Support:** support@cubemsp.co.uk
- **Telephone:** 01234 672 617 (+441234672617)
- **Address:** Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP
- **Opening hours:** Monday to Friday, 9am to 5.30pm
- **Part of:** Crushed Ice Group (https://crushedicegroup.co.uk)